The world’s largest indoor beach volleyball hall!
Beach Center
Since the beginning of our partnership, we have had the privilege of working closely with Beach Center and their marketing manager, Anders Nordahl. Our collaboration has been instrumental in contributing to their impressive growth. Since we started working together, Beach Center has seen a remarkable 35% increase in turnover!
Over the past year, our primary focus in marketing has been on promoting group bookings and corporate events. This initiative has led to a significant uptick in bookings ranging from groups of friends organizing hen/stag parties to large companies hosting memorable conferences in the sand. These efforts have not only enhanced Beach Center’s profile but also broadened their customer base.
Our collaboration with Beach Center has encompassed a variety of initiatives, including:
Conversion-enhancing measures on the website
We have successfully doubled the conversion rate for business inquiries over the past year through targeted improvements on their website.
Keyword Advertising (SEM) and Keyword Optimization (SEO):
We have focused on driving relevant search traffic through both paid and organic search strategies, significantly contributing to Beach Center’s impressive annual growth.
Idea work and production
Our campaign efforts have spanned from conceptualization to production, with visibility across social media, buses/trams, and even innovative bottle mail campaigns (yes, you read that right), as well as on some of the country’s largest websites.
Brand building
We have worked to increase awareness that the world’s largest indoor beach volleyball hall is located in Gothenburg and is known as Beach Center. Our efforts have included a diverse media mix, with channels ranging from social media and radio advertising to outdoor advertising, direct advertising to specific target groups, and display advertising on major websites like Aftonbladet, DI.se, GP.se, and through print advertising.
Each of these elements has played a crucial role in boosting Beach Center’s market presence and reinforcing their brand identity.
Anders Nordahl, the Marketing Manager at Beach Center, reflects on the partnership
“Our collaboration with Market Solutions started when we were looking for a partner to guide us through the complex media landscape, filled with various channels and marketing opportunities.
Now, nearly four years into our collaboration, some of the aspects I value most include the close dialogue we maintain, their role as a sounding board for our ideas, and the creative process that helps shape our marketing strategies.
I also appreciate the continuous evaluation of our investments and the ongoing optimization efforts to ensure we maximize the impact of every krona spent.
In essence, our collaboration involves setting a budget and establishing clear goals for what we aim to achieve with this budget. It’s then up to Market Solutions to use their expertise to meet these goals. The fact that we continue to work together is proof of their success in achieving our objectives over the years.”
Anders Nordahl, Marketing Manager, Beach Center.
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Tack!
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