Our privacy policy
Market Solutions Sweden AB, 556898-0816, processing of personal data.
Purpose
We at Market Solutions Sverige AB, 556898-0816 (hereinafter MSS) protect your personal integrity and we want to do our utmost to ensure that you can feel safe with how your personal data is processed by us. That is why we have established this policy. It is based on current data protection legislation and clarifies how we work to safeguard your rights and privacy. The purpose of this policy is for you to know how we process your personal data, what we use it for, who can access it and under what conditions, and how you can exercise your rights.
Background
We process your personal data primarily to fulfill our obligations to you. Our starting point is not to process more personal data than is necessary for the purpose, and we always strive to use the least privacy-sensitive data. We also need your personal data to provide you with good service, for example in terms of marketing, follow-up and information. We may also need your personal data to comply with laws and perform customer and market analyses. You have the right to object to us using personal data for direct marketing. When we collect personal data about you for the first time, you will receive more information about this and how you can object to it.
In the following section, you will find information about which data about you we process, for which purposes, the legal basis for the processing, how long the data is saved and your rights, etc.
What data do we process and why?
We process your data for many different purposes, but above all we do this to manage your customer relationship with us, e.g. to register your details in our customer register, to communicate with you about the customer relationship, send notifications, ensure that your details are updated and correct, and document agreements made and interactions with you. We also process your data for the purpose of handling requests from you, e.g. about us and our products and services in various channels and to handle matters in customer service. We also want to be able to offer, develop and improve our services and products and create really attractive offers for our customers. In line with this, we process your data for the purpose of carrying out customer analyzes on an overall level, e.g. to develop business methods, analysis models, customer and business strategies and for the purpose of producing reports and statistics for follow-up and evaluation of our operations. We also need your information to be able to provide you with the right communication and offers, at the right time and in the right channel. To ensure all this, we process your personal data, but it is important that you know that you are not obliged to provide us with your data, but if you do not, it is not certain that we can fully offer you our services and products.
Below you will find explanations of which categories of data we collect and which legal basis we have for the processing.
| Information | Legal basis for the processing |
| Identity data , e.g. name, customer number and social security number
Contact details , e.g. address, e-mail address and telephone number Customer engagement , e.g. information about which products and services you have |
The processing is necessary to fulfill our customer agreement with you and to
satisfy our legitimate interest to follow up and evaluate our operations as well as communicate personal and relevant information and offers to you. |
| Technical data, cookies , e.g. Google Analytics | Consent |
How do we get access to the personal data?
We get access to some personal data by you providing it to us yourself and we get some data by you e.g. visit our website. We also get access to your personal data in the following ways:
- Public records
- You hire us
- You sign up for newsletters and other mailings
- You answer surveys and surveys
- You contact us, apply for employment with us, visit us or otherwise make contact with us
- By agreeing to the use of technical data, cookies, etc
How is this data shared (if at all)?
Our starting point is not to disclose your personal data to third parties if you have not consented to it or if it is not necessary to fulfill our obligations under contract or law. In cases where we disclose personal data to third parties, we draw up confidentiality agreements and ensure that the personal data is processed in a reassuring manner.
Please note, however, that it may happen that we are obliged by law to share information with the Police when investigating a crime.
How long and how securely is the data saved?
We delete your personal data when they are no longer relevant or necessary for us or e.g. when you have requested correction or deletion of the data. At the time a piece of information is no longer relevant for us or if we no longer have a legal basis to process this information, this information is deleted or de-identified as soon as possible and no later than 24 months from the said time. However, some data for statistical purposes, such as information from analysis tools such as Google Analytics, may be saved longer than that. We have chosen to only work with IT systems that have achieved a high security standard internationally, that continuously work to improve their built-in security and that, in the same way as we do, do their utmost to comply with the requirements set in the data protection regulation. Furthermore, our security systems are developed with your privacy in focus and protect to a very high degree against intrusion, destruction and other changes that may pose a risk to your privacy. In addition to this, we have developed internal routines and working methods to ensure that your personal data is handled securely. As an example, we aim for only employees and other people within the organization who need the personal data to perform their duties to have access to it.
What rights do you have as a registered user?
The Data Protection Regulation gives you a number of rights in relation to the processing of your personal data. We process your personal data to the extent necessary to fulfill your rights.
Access to your personal data
You have the right to request a confirmation from us if we process personal data concerning you, and in such case to request access to the personal data that we process about you, a so-called register extract.
Request correction
Furthermore, if you believe that information about you is incorrect or incomplete, you have the right to request that the information be corrected.
Withdraw consent with future effect
To the extent that we process your personal data based on your consent, you have the right, at any time, to withdraw your consent to the processing with future effect. This means that if you withdraw your consent, we have the right to continue processing already collected personal data based on your previously given consent.
Object to processing for direct marketing purposes
You also have the right, at any time, to object to our processing of your personal data for direct marketing purposes and to unsubscribe from further mailings by notifying us, e.g. by clicking on an unsubscribe link in the mailing or contacting customer service.
Object to processing based on our legitimate interest
You have the right to object to processing based on a legitimate interest that we have if you have personal reasons relating to the situation. However, we may continue to process your data, even though you have objected to the processing, if we have compelling legitimate reasons for the processing that outweigh the privacy interest.
Deletion
Under certain circumstances, you have the right to have your personal data deleted. However, this does not apply if, for example, we are obliged by law to preserve the data.
Limitation of treatment
You also have the right to request that the processing of your personal data be restricted. If you request that the processing of your data be restricted, however, it may mean that we cannot fulfill our possible obligations towards you during the time the processing is restricted.
Data portability
Finally, you have the right to receive a copy of the personal data concerning you in a structured format (data portability). The right to data portability, unlike the right to register extracts, only covers data that you yourself have provided to us and that we process on the basis of certain legal grounds, e.g. an agreement with you.
Changes and additions to the privacy policy
The Privacy Policy may change from time to time, therefore we recommend that you regularly click on the link to view the latest version of the Privacy Policy.