“The way they care is unique”
Flexmassage
Flexmassage, renowned for its effective massage treatments that address tension, aches, and knots, has experienced remarkable growth with a warm approach and lofty ambitions. Since the beginning of our partnership, Flexmassage’s turnover has increased nearly tenfold, a testament to our collaborative efforts at Market Solutions.
Patric Rydén, CEO of Flexmassage, shares his thoughts: “Market Solutions takes responsibility and truly owns what we aim to achieve. Their level of care is genuinely unique.”
However, the initial phase of Flexmassage’s journey encountered significant challenges in reaching its target audience. “We tried various approaches, including tram advertising, fairs, and digital sponsored posts, but they were largely ineffective,” admits Rydén.
In 2015, Flexmassage decided to collaborate with Market Solutions. At that time, both companies were at similar stages, each with high aspirations to expand and connect with more people.
“It became apparent quite early that this was a partnership we wanted to maintain over the long term. It has proven to be incredibly successful,” Rydén concludes.
Flexmassage’s impressive growth with Market Solutions
From day one, we at Market Solutions have managed all marketing efforts for Flexmassage. We devise long-term strategies and oversee creative media planning. Our team handles project management, develops campaign content, and executes media buys—all in close consultation with Flexmassage to achieve their immediate and long-term objectives.
“Setting goals is straightforward. The challenge lies in crafting a process and journey that achieves them, and Market Solutions excels in this area. They look to the future and strategize the steps necessary to reach our long-term goals,” says Patric Rydén, CEO of Flexmassage.
Flexmassage has seen substantial growth over the years. Since 2015, their turnover has nearly increased tenfold, with an average of two new clinics opening each year, and the number of massage therapists growing from around ten to one hundred. Along this journey, Flexmassage has earned multiple Gazelle awards and expanded into new locations.
“Brand reach has significantly broadened thanks to Market Solutions,” adds Patric. This partnership illustrates the power of strategic marketing and strong collaboration in driving business success and expansion.
“They have really succeeded”
Flexmassage operates with four core principles that permeate their entire operation: professionalism, flexibility, commitment, and availability. For Patric Rydén, CEO of Flexmassage, it has been crucial that these principles are evident not only in their marketing but also in their collaboration with us at Market Solutions.
“For us, the soft values are the most important. It’s about the values we stand for and the people in our organization who reinforce the culture we aim for. In the same way, we see ourselves reflected in Market Solutions—they have really succeeded in these aspects,” Patric explains.
Patric emphasizes three key elements of our partnership as particularly significant: genuine commitment, consistent follow-ups, and proactivity.
“Market Solutions drives and leads the processes, and I would say they do the exact opposite of merely reacting. The goals are always there, but it’s what we do day-to-day that gets us there. They focus on solid efforts and execution throughout the journey, and the results clearly follow,” Patric notes. This approach underlines the effectiveness of proactive and engaged marketing practices in achieving significant outcomes.
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